Brand & Content Manager

Job description

Description

What You Will Own

Brand Activation and Stewardship - Translate the brand strategy into consistent messaging, content, campaigns, and customer experiences across channels. - Serve as a brand steward, ensuring every communication reflects UCS's expertise, quality, credibility, and commitment to the athletics community. - Translate brand strategy into practical messaging frameworks, campaign briefs, editorial standards, and content guidelines. - Partner with creative team members and external agencies to deliver cohesive, high-quality brand experiences.

Integrated Content Strategy and Planning - Own the annual marketing and editorial calendar, aligning campaigns with product launches, promotions, events, sponsorships, and seasonal purchasing cycles. - Develop full-funnel content strategies that move priority audiences from awareness and consideration to conversion, loyalty, and advocacy. - Create and manage content across the website, email, social media, catalogs, sales materials, trade shows, PR, and internal communications. - Build a repeatable content development process that includes clear briefs, owners, milestones, approvals, and execution plans.  - Repurpose high-value stories and assets across channels to extend reach, improve efficiency, and maintain message consistency.

Campaigns, Email, and Demand Generation - Plan, write, and execute integrated campaigns for athletic directors, coaches, facility managers, administrators, dealers, and other customer segments.  - Develop segmented email campaigns and nurture programs that support acquisition, product education, reactivation, and customer retention. - Partner with digital marketing and sales to create landing pages, lead-generation offers, calls to action, and conversion-focused content. - Test subject lines, messages, formats, audiences, and timing; use results to continuously improve engagement and conversion.

Social Media Strategy and Community Storytelling - Set social media strategy, editorial direction, and the content calendar across the platforms most relevant to UCS audiences, including LinkedIn, Instagram, Facebook, YouTube and emerging industry channels. - Create content that strengthens UCS's authority and humanizes the brand, including customer stories, product education, installations, event coverage, industry insights, and behind-the-scenes features. - Build a consistent pipeline of user-generated content, testimonials, case studies, and success stories from schools, programs, athletes, coaches, and facilities. - Monitor industry conversations, audience engagement, competitive activity, and cultural trends to identify timely content opportunities. - Partner closely with the Social Media Manager, who owns day-to-day platform execution, publishing, community engagement, social listening, and channel-level reporting; this role sets direction and provides briefs, while the Social Media Manager runs execution.

Product Commercialization and Sales Enablement - Develop differentiated positioning, messaging, and content plans for new product introductions and priority product categories.

-Translate technical product features into clear customer value for distinct audiences and buying environments. - Equip the sales team and dealer network with on-brand, easy-to-use content that supports stronger customer conversations and shorter sales cycles.

Public Relations, Thought Leadership, and Internal Communications - Support PR strategy, media outreach, press releases, award submissions, and relationships with relevant trade and industry publications. - Develop executive communications and thought leadership that elevate UCS's expertise and point of view. - Create clear, engaging internal communications that keep employees informed and aligned around company priorities, launches, milestones, and change initiatives.

Measurement and Optimization - Establish content and channel KPIs tied to reach, engagement, lead generation, conversion, pipeline influence, and content utilization. - Build regular performance reporting and translate insights into clear recommendations and action plans. - Maintain a searchable content library and identify gaps, refresh opportunities, and high-performing assets that can be scaled.

Requirements

What You Bring - 5+ years of experience in brand marketing, content marketing, integrated marketing, communications, or a related discipline; B2B experience strongly preferred. - Exceptional writing, editing, and storytelling skills, with the ability to adapt content for different audiences, formats, and stages of the buyer journey. - Proven track record managing integrated content calendars and multi-channel campaigns from strategy through execution, with strong project management discipline and attention to detail. - Experience with email marketing, marketing automation, content management, and social media tools.  - Working knowledge of SEO, digital content best practices, lead generation, and conversion-focused messaging. - Experience supporting product launches, commercialization, or sales enablement. - Bachelor's degree in marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.

Preferred Experience - Experience marketing to athletic directors, coaches, educators, administrators, facility managers, dealers, or institutional buyers. - Experience in athletic equipment, sporting goods, education, facilities, manufacturing, or another product-led industry. - Experience developing customer case studies, video content, user-generated content programs, or executive thought leadership. - Familiarity with brand architecture, messaging frameworks, voice and tone guidelines, and digital asset management.