LinkedIn profile tips for job seekers: a full checklist

LinkedIn profile tips for job seekers: what to put in your photo, headline, About, experience and skills, which settings to check, and a checklist to finish.

A LinkedIn profile helps a job search when it is complete, uses the job titles and skills that recruiters search for, and shows evidence of results. Fill in the seven sections LinkedIn counts toward a complete profile: photo, location, industry, education, position, skills and summary. Write a headline that names the role you want, describe each job by its outcomes, and decide on purpose who can see that you are looking.

Key takeaways

  • Completeness comes first. LinkedIn says a complete profile shows up in more searches.
  • Use standard job titles and real skill names. LinkedIn’s own search guidance says those are what people search for.
  • Put your target role in the headline, and use the About section to say what you do, show proof and state what you want next.
  • Describe each job with two to four results, and keep titles and dates consistent with your resume.
  • Choose your Open to Work visibility deliberately. LinkedIn says it cannot guarantee complete privacy from your current employer.

02

What should your photo look like?

LinkedIn’s job search advice includes adding a recent profile photo. A good one is simple:

  • Your face fills most of the frame and is in focus.
  • The light is in front of you, not behind.
  • The background is plain.
  • You are dressed the way you would be for an interview in your field.
  • No one else is in the picture, including a cropped shoulder.

A phone photo taken by a friend near a window is enough. Replace any photo that no longer looks like you.

03

How do you write the headline?

The headline is the line under your name. Put your target job title in it, in standard words, then add a specialty, a credential or a result.

Headline examples
Staff Accountant | Month-End Close and Reconciliations | CPA Candidate

Registered Nurse, BSN | Med-Surg and Telemetry | Seeking Charge Nurse Roles

Customer Support Specialist | SaaS Onboarding and Retention | Spanish and English

Avoid a headline that is only your employer’s name, only “Seeking new opportunities,” or a string of adjectives. There are more formulas for every situation in these LinkedIn headline examples.

04

What goes in the About section?

LinkedIn suggests using the summary to share more about yourself and the kinds of opportunities you are pursuing. A structure that works:

  1. Two lines that say what you do and for whom. Many readers stop here, so they have to stand alone.
  2. Two or three results, with numbers where you have them.
  3. Your main skills, written into sentences or a short list.
  4. What you want next, and how to reach you.
About section: opening lines
I help mid-size manufacturers cut unplanned downtime. In six years as a maintenance supervisor, my team took ours from 9 percent of scheduled hours to under 6.

Write in the first person and keep it under about 300 words. The full method, with complete examples, is in how to write a LinkedIn About section.

05

How should you describe your experience?

Treat each position like the matching resume entry, with a little more room.

  • Use the standard title. If your official title is unusual, use the common equivalent and explain the internal title in the description.
  • Lead with results. Two to four lines per role is enough.
  • Match your resume. Titles, employers and dates should agree. A recruiter who sees both will notice a mismatch.
  • Show promotions as separate positions at the same company.
  • Account for gaps. LinkedIn offers a Career break entry among its core profile sections.
Duty onlyResult first
“Responsible for accounts payable.”“Process about 900 invoices a month with an error rate under 1 percent. Cut the invoice cycle from 14 days to 6.”
“Helped customers with issues.”“Resolve about 40 tickets a day. Wrote the import guide the support team now uses.”
“Managed the company newsletter.”“Grew the list from 12,000 to 18,000 in a year and raised the open rate from 21 to 27 percent.”

The same formula drives resume bullet points. Add your education as well. It is one of the seven sections LinkedIn counts.

06

Which skills and extra sections should you add?

Skills. Collect five to ten postings for the job you want and list the skills that repeat. Add the ones you actually have, using the postings’ wording. Drop skills from a past career that would pull you into the wrong searches.

Endorsements and recommendations. LinkedIn’s job search advice is to ask connections to endorse your skills and to provide a recommendation. One or two recommendations from managers or clients who saw your work carry more weight than many generic ones.

Message: asking for a recommendation
Hi [Name],

I'm updating my LinkedIn profile while I look for [type of role]. Would you be willing to write a short recommendation about our work together at [Company]? The parts most relevant to the jobs I'm targeting are [project or strength 1] and [project or strength 2].

No pressure if the timing is bad. Thank you either way.

[Your name]

Other sections. LinkedIn lets you add more sections from your profile, including Featured, Licenses & certifications, Projects, Courses, Volunteer experience and Languages. Add the ones that carry proof for your target role: a certification the postings ask for, a project with a link, a work sample in Featured.

07

Which settings should you check?

  • Open to Work. You choose who sees it: all LinkedIn members, which adds the #OpenToWork photo frame and includes people at your current company; recruiters only, meaning people who use LinkedIn Recruiter; or only you. For the recruiters-only option, LinkedIn says it takes steps to hide your status from recruiters at your current company but cannot guarantee complete privacy. You can also set the job titles, locations, location types, start date and employment types you want. LinkedIn Open to Work walks through the trade-offs.
  • Location. People searching can filter by location, so set yours to where you want to work.
  • Contact information. LinkedIn suggests adding contact details if you would like to be reached outside LinkedIn.
  • Your profile link. If you list your profile on your resume, see should you put LinkedIn on your resume for how to present it.

A finished profile makes you findable. How to get recruiters to find you covers what else brings them to it.

08

LinkedIn profile checklist

SectionDone when
PhotoRecent, clear, and your face fills most of the frame
HeadlineIt names your target role in standard words
Location and industryThey match where and in what field you want to work
AboutThe first two lines say what you do and for whom, and the last says what you want next
ExperienceStandard titles, results for each role, dates that match your resume
EducationYour schools and what you studied are listed
SkillsThe skills from your target postings that you really have
ProofAt least one recommendation, plus any certification or work sample that applies
ContactThere is a way to reach you
Open to WorkIt is on, with the visibility you chose on purpose

FAQ

Frequently asked questions

What should a job seeker put on a LinkedIn profile?

A recent photo, a headline naming your target role, your location and industry, an About section, each position with results, your education and the skills your target jobs ask for. Those cover the seven sections LinkedIn counts toward a complete profile. Then turn on Open to Work with the visibility you want.

Does a complete LinkedIn profile help you get found?

LinkedIn says so. Its Help pages state that profile completeness helps you show up in more searches, and that adding the recommended sections improves your profile’s discoverability. LinkedIn does not guarantee any position in results, which are tailored to each person searching.

Should your LinkedIn profile match your resume?

The facts should match: employers, job titles and dates. The wording does not have to. A resume is tailored to one job, while a profile covers the whole range of roles you would take, is written in the first person and has room for recommendations and work samples.

Can your employer see that you are open to work on LinkedIn?

It depends on the setting. If you share with all LinkedIn members, people at your company can see it. If you choose recruiters only, LinkedIn says it takes steps to hide your status from recruiters at your current company, but it cannot guarantee complete privacy.

How often should you update your LinkedIn profile?

Update it when something changes: a new role, a finished project, a new certification or a different job target. During an active search, review the headline, About section and skills whenever the roles you are applying for shift.

Sources

Published by Jobbie and last updated on October 6, 2026. This guide is general information for job seekers, not legal, tax or financial advice. Spotted something wrong? Tell us.

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