How to write a LinkedIn About section that gets you found

01

What is the LinkedIn About section for?

LinkedIn’s Help pages describe the About section as the place to express your mission, motivation and skills to people who view your profile. It is separate from the headline, the short line of text below your name. In its advice to job seekers, LinkedIn suggests using this summary to share more about yourself and the types of opportunities you are pursuing.

That gives the section two audiences: a person deciding quickly whether you fit, and search, where LinkedIn’s advice is to use relevant keywords in the summary.

To edit it on a computer:

1. Click the Me icon at the top of your LinkedIn homepage.
2. Click View Profile.
3. Scroll to the About section and click the Edit icon.
4. Write or paste your text in the box.
5. Click Save.

02

How do you structure a LinkedIn About section?

Write the way you would introduce yourself to someone in your field, and leave a blank line between parts so the section is easy to scan.

03

How do you write the first two lines?

Assume the first two lines are all anyone reads. They should make sense with nothing after them and answer three questions: what do you do, for whom, and why should the reader believe it?

A test: cover everything below the second line. If a recruiter could still tell which jobs to contact you about, the opening works.

04

Where do keywords go in the About section?

Keywords are the words a recruiter would type to find someone like you: job titles, skills, tools, certifications and industries.

1. Collect them from postings. Open five to ten postings for the role you want and note the titles and skills that repeat.
2. Keep the ones that are true of you. LinkedIn’s guidance is to include keywords that accurately reflect your expertise and experience.
3. Put the most important in the opening. Your target job title belongs in the first sentence.
4. Write the rest into your proof. A skill inside a result is more convincing than a skill in a list.
5. Finish with a short skills line for anything that did not fit naturally.

Keywords from postings: accounts payable, month-end close, vendor management, ERP

Sentence: I run accounts payable for a company that processes 900 invoices a month, own the AP side of month-end close and manage about 300 vendor relationships in our ERP system.

Do not paste in a block of repeated terms. LinkedIn says adding more keywords does not automatically improve how you appear in search, and that a profile that looks overly optimized may be affected by its spam detection systems, which can reduce visibility. Members can also search in natural, conversational language, LinkedIn says, which is one more reason to write plain sentences.

Use the same vocabulary in your headline and skills. These LinkedIn headline examples show how, and resume keywords explains how to read a posting for the terms that matter.

05

LinkedIn About section examples

The people in these examples are invented. Replace every fact with your own.

I run warehouse and distribution operations for consumer goods companies, and I am best at fixing sites that ship late.

Over 11 years I have managed three distribution centers of up to 140 people. At my current site we raised on-time shipping from 91 to 98 percent in a year and cut overtime by a quarter, mostly by re-slotting the fastest-moving products and cross-training pickers.

What I work with: warehouse management systems, labor planning, inventory accuracy, safety programs, carrier negotiation and Lean methods.

I am interested in senior operations and general manager roles in the Midwest. Message me here or at [email].

After nine years of teaching high school science, I design training for adults. I build e-learning courses, facilitator guides and assessments that people finish and remember.

In the classroom I wrote and tested curriculum for 150 students a year. Since earning a certificate in instructional design in 2025, I have built four courses for two nonprofit clients, including a volunteer onboarding program that cut in-person training from six hours to two.

Skills: needs analysis, storyboarding, e-learning authoring tools, learning management systems, video scripting and assessment design.

I am looking for an instructional designer role on a corporate learning team. Samples of my work are in the Featured section of this profile.

I am a computer science senior at [University], graduating in May 2027, and I am looking for an entry-level software engineering role.

I like backend work. Last summer I interned on a payments team, where I wrote a service that retries failed notifications and cut missed deliveries by 80 percent. For my capstone, three classmates and I built a scheduling app for the campus tutoring center that 400 students used in its first semester.

Languages and tools: Python, Go, Java, SQL, Git and Docker.

I am open to roles anywhere in the United States. Message me here or at [email].

I am a customer success manager for B2B software companies. I keep mid-size accounts renewing and growing, and I am looking for my next team.

For the last four years I managed 60 accounts at a logistics software company and held renewals at 95 percent or better every year. I built the onboarding checklist that cut time to first use from 30 days to 12. My role ended in a company-wide layoff in August 2026.

Skills: onboarding, renewals, account planning, product training, churn analysis and CRM reporting.

I am available now for customer success and account management roles, remote or in the Denver area.

What they share: the job title is in the first sentence, every claim has a number or a named piece of work, and the last paragraph tells a recruiter what to contact you about.

06

What mistakes should you avoid?

• Third person. “Maria is a seasoned executive” reads like a press release. Write “I.”
• A pasted resume. The Experience section already holds your history. Use this space for the through-line.
• Adjectives without evidence. Replace “passionate,” “dynamic” and “results-driven” with a result.
• No ask. If you are looking, say for what. A reader should not have to guess.
• Leaving it blank. LinkedIn counts the summary among the sections of a complete profile, as explained in LinkedIn profile tips.

After you update it, give it a couple of weeks and then look at Search appearances in the Analytics section of your profile. LinkedIn shows there how often you appeared in searches and which job titles you were found for. If those are not the titles you want, adjust the wording. For more ways to bring recruiters to you, see how to get recruiters to find you.

FAQ

Frequently asked questions