Insights Analyst - FMCG / CPG

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟯𝟱 𝗟𝗣𝗔)

Experience: 9+ yrs

Location: India

Job Type: Full-time

We are looking for an experienced  Insights Analyst – FMCG / CPG  to lead consumer and market insights initiatives that support brand strategy, category growth, commercial planning, and business decision-making.

The ideal candidate will have strong expertise in  FMCG / CPG Consumer & Market Insights , with hands-on experience working with syndicated and panel data from platforms such as  NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData . The role requires a strong understanding of  brand and category analytics , market trends, consumer behaviour, competitive dynamics, and the ability to translate complex data into clear, actionable business recommendations.

Requirements

KEY RESPONSIBILITIES - Lead consumer and market insights projects across  FMCG / CPG categories and brands . - Analyse syndicated and panel data from platforms such as  NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData . - Conduct detailed  brand and category analytics  to identify market trends, growth drivers, risks, and opportunities. - Analyse market size, market share, category growth, brand performance, pricing, distribution, penetration, frequency, and competitive dynamics. - Evaluate consumer and shopper behaviour using panel and syndicated datasets. - Identify changes in consumer preferences, purchasing behaviour, category dynamics, and competitive positioning. - Develop actionable insights to support brand strategy, category development, portfolio decisions, and commercial planning. - Conduct competitor and market benchmarking to understand relative brand and category performance. - Analyse historical trends and develop forward-looking perspectives on market and consumer developments. - Translate complex datasets into clear business narratives, strategic insights, and recommendations. - Prepare executive-level presentations, dashboards, reports, and insight summaries for senior stakeholders. - Partner with Marketing, Sales, Category, Brand, Strategy, and Commercial teams to understand business questions and develop relevant analytical solutions. - Support brand performance reviews, category reviews, business planning, and strategic decision-making. - Develop frameworks and analytical approaches to answer complex consumer and market questions. - Validate data quality, investigate anomalies, and ensure analytical outputs are accurate and reliable. - Track key FMCG/CPG market indicators and emerging consumer trends. - Identify opportunities for growth through  category expansion, brand development, consumer segmentation, pricing, distribution, and portfolio optimisation . - Communicate insights effectively to both analytical and non-technical stakeholders. - Contribute to building best practices for consumer and market intelligence across the organisation.

WHAT MAKES YOU A GREAT FIT - 9+ years of experience  in consumer insights, market research, market intelligence, category analytics, or a related FMCG/CPG analytics function. - Strong hands-on expertise in  FMCG / CPG Consumer & Market Insights . - Proven experience working with  syndicated data, consumer panel data, and market measurement datasets . - Strong working knowledge of platforms such as  NielsenIQ, IRI Unify+, Kantar Worldpanel, GlobalData , or equivalent market intelligence platforms. - Strong expertise in  brand and category analytics , including market share, growth, penetration, pricing, distribution, and competitive analysis. - Good understanding of FMCG/CPG consumer behaviour, shopper dynamics, category structures, and market trends. - Ability to translate large and complex datasets into  clear, commercially relevant insights and recommendations . - Strong analytical and problem-solving skills with excellent attention to detail. - Experience developing senior-management presentations, dashboards, and insight storytelling. - Strong stakeholder-management and communication skills with the ability to influence business decisions through data and insights. - Commercially minded approach with a strong understanding of how consumer and market insights translate into business growth. - Advanced proficiency in  Excel and PowerPoint ; experience with BI and analytics tools is an advantage. - Ability to manage multiple insight projects, priorities, and stakeholders independently. - Strong presentation and storytelling skills, with the ability to communicate analytical findings clearly to non-technical audiences. - Experience working with  global or multi-market FMCG/CPG businesses  will be an advantage.