Head of Marketing Communications

Job description

Within 90 Days, You'll

- Build a clear understanding of Sitetracker's customers, ICPs, value proposition, messaging pillars, existing content, and current communications channels while identifying the biggest opportunities to strengthen our market story.

- Establish strong operating relationships with Product Marketing and Demand Generation and define how Marketing Communications will partner with each function from messaging and content creation through distribution.

- Assess current PR, content, and communications efforts and establish the priorities, processes, and success measures for the new Marketing Communications function.

Within 180 Days, You'll

- Launch and begin executing a cohesive content strategy that turns Sitetracker's core messaging into differentiated, audience-specific content across multiple formats and channels.

- Establish an active PR and corporate communications program, strengthening relevant media relationships and creating a consistent approach to executive and external communications.

- Build a repeatable workflow with Demand Generation that connects content strategy to distribution, pipeline programs, and measurable performance.

Within 365 Days, You'll

- Establish Marketing Communications as a strategic, accountable function with a clear content strategy, consistent operating model, and measurable impact across Marketing and GTM.

- Build a credible and recognizable Sitetracker story in the marketplace through targeted content, customer storytelling, thought leadership, PR, and media engagement.

- Demonstrate that Sitetracker's content is not only being produced, but reaching the right audiences, supporting sellers and growth programs, and strengthening the company's credibility and market leadership.