Senior Motion & Graphic Designer

Job description

What you will do:

• Translate strategy into visuals: partner closely with our Creative Strategist to take research, hooks, and loose creative briefs and turn them into concrete visual concepts, storyboards, and finished assets • Produce both statics and video: design and build static ad creative and edit/produce short-form video and motion content for paid social at a consistently high craft level • Interpret brand guidance at any altitude: work from anything ranging from a thin one-pager to a comprehensive brand system, and reliably produce creative that's unmistakably on-brand either way • Navigate regulated-industry review cycles: produce creative that anticipates compliance and legal scrutiny, minimizing revision rounds and rejection risk without watering down creative quality • Push brands into new creative territory: identify opportunities to evolve a brand's creative expression to unlock scale and new-market growth, while staying inside brand-safety guardrails • Select and edit raw footage/imagery: review raw photography and video footage from shoots and select, crop, cut, and edit the strongest material into finished assets — no on-set creative direction required • Own asset quality and turnaround: deliver polished, client-ready work with minimal internal revision cycles so assets aren't burning days internally before they even reach the client • Maintain visual consistency at scale: keep creative consistent and on-brand across a high volume of ad variations, formats, and platform

What we are looking for:

Core Experience • 5+ years in a hands-on creative production role — Art Director, Senior Designer, Creative Producer, or similar —with dedicated performance/paid social experience • A portfolio that shows range across both static design and video/motion editing, ideally for paid social specifically • Experience working within brand guidelines of varying depth and translating them into new creative applications • Experience in regulated or highly regulated industries (healthcare, finance, insurance, legal, or similar) is a strong plus, given our client base • Experience working in matrixed organizations with multiple stakeholders and layered approval processes

Craft & Technical Skills • Expert-level proficiency in Figma (or similar) for static design and layout • Strong proficiency in After Effects (or similar) for motion graphics and video editing • Comfortable editing raw video/photo footage into finished assets: selects, cuts, pacing, captions/graphics overlays • Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator) as needed • Understands platform-specific creative specs and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels Creative & Strategic Judgment • A strong eye for what "good" looks like in modern performance advertising — thumb-stopping, polished, and effective, not just pretty • Understands performance/paid-social fundamentals (hooks, pacing, hierarchy, CTAs) well enough to make smart creative calls independently, without needing to run the strategy • Can take a loose brief or visual direction and fill in the gaps with sound creative judgment • High attention to detail — typos, brand misapplications, and spec errors don't make it to client review • Comfortable giving and receiving fast, iterative feedback in a deadline-driven environment

Working Style • Thrives on speed without sacrificing polish — this role owns production timelines that need to move fast to offset long approval cycles • Collaborative by nature; sees the Creative Strategist as a partner, not a hand-off point • Self-sufficient in production; doesn't need heavy oversight to get from brief to finished asset

What success looks like:

• Assets consistently reach client/compliance review in 1–2 internal revision rounds or fewer • Creative reliably passes compliance and legal review with minimal rework • Output balances brand safety with creative freshness — clients see growth and new territory, not just "more of the same" • The Strategist and Senior Performance Creative function as a true two-person creative engine, each covering what the other doesn't

What This Role Is Not: • Not a photo/video shoot creative director — you won't be expected to run or direct live shoots, just to select and edit from what's captured • Not a pure strategist — research, testing frameworks, and reporting live with the Creative Strategist, not this role