Freelance - Brand Activations & Pop Ups Project Manager

Job description

**IMMEDIATE START**

Lead the planning and execution of brand activations across key international markets with a big focus on U.S

The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.

The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.

Key Responsibilities - Manage activation timelines, budgets, production schedules and vendor relationships with external companies - Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships - Adapt global concepts for regional relevance Globally - Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution. - Ensure all activations reflect brand identity, storytelling and customer experience standards - Negotiate contracts and manage external partners to deliver against objectives and budgets - Own a black book of contacts /agencies / freelancers to work across multiple projects - Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI. - Deliver post campaign analysis and recommendations for future activations - Monitor industry trends, competitor activity and emerging cultural opportunities

Requirements - Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands - Proven experience managing international campaigns and events - Strong project management and budget management skills - Excellent internal comms skills across the wider business - Strong understanding of the Jaded brand DNA - Ability to work flexible hours and travel internationally when required - Experience working with agencies, production partners and creative teams

Benefits - 50% Employee Discount - Local Business Discounts (cafés, fitness, beauty etc) - North-West London office location directly located next to good transport links - Casual office dress code (your style of dress is up to you, wear what you feel best in) - Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) - Regular Office Social Events (e.g. payday socials)