Marketing Manager, Europe

Job description

What You'll Do: - Execute Fi's European marketing plan across the UK and Germany, owning day-to-day campaign delivery - Localize Fi's brand, messaging, and creative for UK and German audiences, accounting for cultural, linguistic, and competitive differences — including reviewing and adapting German-language copy - Run endemic marketing campaigns (partnerships, content, placements) within pet, outdoor, and lifestyle ecosystems that build authentic awareness with European pet owners - Partner with our lifecycle, social, PR, and paid media leads to adapt global campaigns for European markets, and build region-specific programs where needed - Manage day-to-day relationships with regional agencies, freelancers, and vendors (creative, PR, media buying), including briefs, timelines, and quality control - Support partner and retail relationships alongside the broader commercial team - Track campaign performance against regional growth targets and report results back to leadership - Help manage the regional marketing budget, tracking spend and flagging where to reallocate - Bring local insight back into Fi — competitive activity, cultural moments, what European pet owners actually respond to - Work with product, ops, and customer experience teams to flag where the local experience falls short of market expectations - Keep regional marketing activity compliant with local advertising, data privacy, and consumer protection regulations (GDPR)

What You'll Bring: - 4+ years in marketing, ideally at a consumer brand with DTC and/or Amazon channels - Hands-on experience running integrated campaigns across paid, social, content, and partnerships - Familiarity with the UK and/or German consumer, media, and retail landscape - Experience managing agencies, freelancers, or vendors and holding them to a standard - Comfort with performance metrics — you care whether the campaign moved the number, not just whether it shipped - A strong collaborator who can work with remote, centralized teams across time zones - A builder's mindset, comfortable with ambiguity, limited resources, and shifting priorities in an early-stage market - Willingness to travel within Europe, with occasional travel to the US headquarters - Experience in pet, animal health, wearables, or connected hardware is a plus - Experience supporting an international market launch for a US-based or global brand - An understanding of subscription-based business models

Why You'll Love Us: - Time to Recharge: Enjoy flexible PTO to take the breaks you need. - Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance. - Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best. - Dog-Friendly Office: Bring your pup to work — they’re part of the team, too. - Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program. - Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us! - Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.