Sr. Ecommerce Manager

Job description

Founded in 1989 and headquartered in Los Angeles, CALPAK is building toward a future where travel feels less like logistics and more like possibility — where great design quietly removes friction so people can focus on where they're going, not what they're carrying. We're looking for a Sr. Ecommerce Manager to serve as the operational leader of our Ecommerce team, reporting directly to the Director of Ecommerce and translating long-term channel strategy into prioritized roadmaps, clear team ownership, and measurable business results. This person will lead and develop a high-performing team, own the day-to-day performance of the ecommerce channel — from onsite merchandising and conversion optimization to campaign execution and SEO — and build the operating rhythms that keep priorities aligned and performance visible across the organization.

Requirements

Key Responsibilities: - Partner with the Director of Ecommerce to translate long-term ecommerce strategy and business goals into prioritized annual and quarterly roadmaps, execution plans, and team objectives. - Lead, mentor, and develop a high-performing Ecommerce team by setting clear expectations, delegating meaningful ownership, providing ongoing coaching and feedback, and supporting each team member’s professional growth. - Own the day-to-day performance of the ecommerce channel, monitoring revenue, conversion rate, average order value, onsite engagement, campaign performance, and customer journey health. - Establish weekly and monthly performance reviews that identify opportunities, surface risks, and translate customer and business insights into clear recommendations and actions. - Lead ecommerce merchandising, onsite optimization, search and browse strategy, and experimentation initiatives that improve product discovery, conversion, and the overall customer experience. - Own end-to-end ecommerce campaign and promotional execution, including planning, cross-functional coordination, onsite implementation, launch readiness, performance evaluation, and post-campaign learnings. - Partner with Marketing, Creative, Product, Planning, and Operations on product launches, assortment priorities, merchandising strategy, and catalog architecture decisions. - Own the SEO agency relationship, setting strategic direction, aligning priorities with the broader ecommerce roadmap, and holding the program accountable to defined performance goals. - Represent ecommerce priorities across UX/UI and web development initiatives by defining business requirements, prioritizing the development backlog, coordinating launch readiness and QA, and measuring the impact of completed work. - Manage ecommerce agencies and technology partners, ensuring deliverables, timelines, performance, and investments remain aligned with business objectives. - Build strong cross-functional relationships across Creative, Marketing, Retention, Acquisition, Customer Experience, Product, Planning, Operations, and Digital Technology. - Leverage AI tools to improve team scalability and operational effectiveness by developing stronger processes, documentation, automation, and AI-assisted workflows. - Foster a team culture centered on ownership, accountability, analytical thinking, collaboration, and continuous improvement.

Qualifications: - 7+ years of ecommerce experience, including significant responsibility for the performance and growth of a DTC or consumer ecommerce business. - 3+ years of people management experience leading ecommerce or digital teams, with a demonstrated ability to coach, develop, and grow high-performing team members. - Strong understanding of the ecommerce customer journey, including acquisition landing experiences, onsite merchandising, product discovery, conversion optimization, retention touchpoints, and customer behavior. - Experience using ecommerce and customer data to identify opportunities, evaluate performance, and translate insights into clear business recommendations. - Strong knowledge of ecommerce merchandising, search and browse experiences, conversion-rate optimization, experimentation, and digital customer experience best practices. - Hands-on experience with Shopify and GA4. Experience working within Shopify Plus is strongly preferred. - Experience leading cross-functional initiatives and managing complex projects from strategy and planning through execution, launch, and performance evaluation. - Experience managing external agencies, technology partners, or ecommerce vendors against defined goals and deliverables. - Strong communication and stakeholder-management skills, with the ability to align teams, influence decisions, and adapt communication for different audiences. - Familiarity with AI-assisted workflow automation and its application to ecommerce operations is strongly preferred. - Must be able to commute to CALPAK’s office in Gardena, California. This role requires working on-site Monday through Friday during the first three months, followed by a transition to CALPAK’s hybrid work schedule.

Benefits

Why CALPAK: Benefits & Perks: - Annual bonus plan - Medical, Dental & Vision insurance - 401K w/ company matching - Life insurance & Disability coverage - Accrued paid time off & floating holidays - Monthly wellness credits - Dog friendly office - Employee discount - Benefits and incentive compensation may be subject to other requirements and conditions