Manager, Marketing - R01571242

Job description

Manager, Marketing

Job requirements Experience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities: - Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals - Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts - Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact - Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes - Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency - Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership - Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success - Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions Required Skills: - Account Based Marketing (ABM) strategy and execution - Advanced proficiency in HubSpot, Salesforce, and Demandbase - Digital campaign management across multiple channels - Event and webinar planning using industry-standard tools - Paid media campaign execution and performance analytics - Demand generation for IT services, SaaS, and enterprise technology solutions - Hands-on experience with email marketing platforms - Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation Preferred Skills: - Experience with connected commerce and enterprise platform transformation - Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce - Advanced knowledge of analyst-led and alliance-driven GTM campaigns - Proficiency in vertical marketing and field marketing within technology domains - Exposure to emerging AI-driven marketing tools Desired Qualifications: - Master's degree in Marketing, Business Administration, Communications, or a closely related discipline - Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud) - Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)