Lead Qualifier

Job description

We are looking for a highly organized, process-oriented Lead Qualifier to join our team. This is a key role in helping us increase top-of-funnel lead volume and free up our sales closers to focus on driving revenue and a ramp-up to a sales role.

As a Lead Qualifier, you will manage the administrative and operational side of our lead management process – from importing leads from third-party sources into Salesforce to qualifying them based on predefined criteria. Your goal is to quickly and accurately determine which leads are worth forwarding to the sales team for follow-up, ensuring only high-potential leads reach the closers.

With this role, the goal is to be promoted to a sales outreach rep within 6-12 months, so candidates need to be comfortable with the idea of having conversations over the phone with potential clients and be interested in sales. Previous sales experience is not required.

Core Responsibilities - Lead Importing & Management - Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce. - Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates. - Enroll or unenroll leads from Marketo and other automated flows as needed. - Lead Qualification - Review lead profiles, social media accounts, and engagement metrics. - Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate). - Forward qualified leads (scores 3–4) to the closing team for next steps. - Discard or deprioritize low-quality leads (scores 1–2) per agreed process. - Process Execution - Follow a detailed set of SOPs and maintain high throughput. - Ensure timely processing of replies so that closers can act on qualified leads quickly. - Assist with light data entry and other admin tasks related to the lead funnel. - Collaboration & Reporting - Work closely with the Sales and Ops teams to ensure smooth handoffs. - Flag any process bottlenecks or recurring issues. - Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.

Requirements - Background - Experience in customer support, data entry, or other operational/administrative roles with a high task volume. - Skills - Strong attention to detail and organizational skills. - Comfort working with CRM systems (Salesforce preferred, training provided). - Ability to follow SOPs and maintain speed without sacrificing accuracy. - Basic analytical skills and critical thinking to evaluate lead quality. - Traits - Process-driven and structured thinker. - Comfortable working independently in a remote environment. - Tech Setup - Reliable internet and a computer capable of handling high-volume CRM work (avoidance of performance issues with virtual desktops preferred). - Hours: 12:30 PM IST - 9:30 PM IST