JobbieSenior Strategist
SALT XC
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<p><strong><span data-contrast="auto"><span data-ccp-parastyle="No Spacing">ROLE: SENIOR STRATEGIST</span></span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="No Spacing">TEAM: THE KITCHEN NORTH AMERICA</span></span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="No Spacing">LOCATION: TORONTO</span></span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <p><span data-ccp-props="{"335559739":0}"> </span></p> <p><strong><span data-contrast="none">COMPANY OVERVIEW:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. </span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><strong><span data-contrast="none">ROLE OVERVIEW:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">The Senior Strategist at The Kitchen is responsible for serving as the day-to-day strategic lead across multiple brands. We seek someone who thrives in a fast-paced, creative environment. This role demands a unique blend of strategic thinking, cultural curiosity, and, above all, a passion for social media. Day-to-day responsibilities include developing strategies for brand activations and overseeing the content development for organic social. We seek someone with a proven track record of successful campaigns, strategic brief development, and framework building. The ideal candidate understands the full marketing funnel and ecosystem and how social media fits in. They will lead and coach a team of Social Media Managers, ensuring the team is inspired to deliver great content and brand activations that move at the speed of culture.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="none">CORE RESPONSIBILITIES:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">STRATEGIC THINKING:</span></strong><span data-contrast="none"> Maintain a deep understanding of the brand, audiences, business priorities, competition, and industry trends. You will work on creative briefs, comms plans, campaign rollouts, and thought leadership, among other things, ensuring strategic thinking is incorporated in all aspects of the agency’s work.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">CULTURAL STRATEGY & CREATIVE BRIEF DEVELOPMENT:</span></strong><span data-contrast="none"> Translate the events, trends, and conversations surrounding our brands into inspiring creative opportunities and proactive briefs that allow these brands to participate in culture quickly and effectively. Identify the passion points and topics a brand should engage in, delivering insights that will inspire creative teams and meaningfully impact businesses.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none">COLLABORATION WITH CREATIVE TEAMS:</span></strong><span data-contrast="none"> Work closely with the Creative team to brainstorm, generate thought starters, and actively help them hone their work.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="none">PASSION FOR SOCIAL MEDIA:</span></strong><span data-contrast="none"> Stay updated on the latest social media platforms and trends, ensuring that Creatives and Brand Partners understand how to operate in a constantly changing social media landscape.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="none">UNDERSTANDING OF PAID MEDIA:</span></strong><span data-contrast="none"> Understand ad units, media opportunities, and post content options in a complex multi-platform online environment to make strategic recommendations for creating and amplifying work that reaches the right audience, with both paid and owned media.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="none">SOCIAL PLAYBOOK DEVELOPMENT:</span></strong><span data-contrast="none"> Oversee social media playbook development with an eye for solid brand DNA, voice, and platform strategy.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="none">SOCIAL LISTENING:</span><
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