Integrated Brand Campaign Lead

Job description

<div class="content-intro"><h3>ABOUT onX</h3> <p>We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.</p> <p>We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.</p> <p>Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.</p> <p>We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.</p> <p>Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.</p></div><h3>ABOUT THIS OPPORTUNITY</h3> <p>onX is seeking an <strong>Integrated Brand Campaign Lead</strong> to oversee the strategy, development, and execution of high-impact, integrated brand marketing efforts that build awareness, consideration, and long-term brand equity among objective-oriented outdoor enthusiasts.</p> <p>Sitting at the intersection of brand strategy, integrated campaign leadership, and people management, you will own complex, cross-functional brand initiatives and shape how onX shows up across paid, owned, and earned channels. You will directly manage one Brand Manager and hold end-to-end ownership of the integrated, parent brand campaign portfolio, inclusive of campaign strategy, prioritization, sequencing, and results across the broader portfolio.</p> <p>As a senior connective leader, you will partner closely with Creative, Vertical Marketing, Business Intelligence, Public Relations and Communications, Channel, and Operations teams to turn approved brand priorities into clear, executable, high-impact campaigns. This is a newly defined role with meaningful scope, visibility, and influence — designed for a senior integrated marketer who can lead complex campaign work today while building the systems, standards, and operating rhythms that enable brand marketing excellence over time. It requires high autonomy, strong executional discipline, and enterprise-aware judgment: you take ownership and move work forward without waiting for perfect clarity or ideal conditions, and you stay curious, experiment responsibly, and adapt as new information, tools, and technologies emerge.&nbsp;This role will report to the Director of Brand.&nbsp;</p> <h3><strong>As an onX </strong><strong>Integrated Brand Campaign Lead</strong><strong>, your essential job duties and responsibilities will look like:&nbsp;</strong></h3> <p><em>Integrated Brand Campaign Leadership</em></p> <ul> <li>Own year-long integrated brand campaign strategy, narrative expression, and execution that ladders into the one-year integrated brand plan delivered by the Brand Director, determining how enduring brand meaning shows up across all cross-vertical marketing efforts.&nbsp;</li> <li>Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned touchpoints.</li> <li>Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post-launch learning loops that keep complex work moving with clarity and accountability.</li> <li>Ensure campaign work is integrated and sequenced across parent brandand vertical marketing priorities so onX shows up with focus and consistency rather than fragmentation.</li> <li>Operate as a player-coach across the broader portfolio — equally comfortable building the strategy, writing the brief, managing the workback, leading the meeting, and pushing the final decision across the line — while continuing to execute selected high-priority initiatives directly.</li> <li>Help shape how onX approaches integrated brand campaign development as a discipline, establishing practical planning principles, briefing standards, trade-off criteria, decision frameworks, and operating rhythms.</li> </ul> <p><em>Cross-Functional Leadership and Integration</em></p> <ul> <li>Serve as the senior brand campaign lead across cross-functional partners — Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations — aligning stakeholders around priorities, timelines, trade-offs, and success measures, and thriving in a matrixed environment by building alignment across teams with different incentives, perspectives, and timelines.</li> <li>Identify where parent-brand campaigns should extend into vertical businesses, and where they should not, connecting parent-brand storytelling to distinct vertical audiences without flattening relevance.</li> <li>Operate with a first-team mindset, balancing parent-brand goals, vertical business needs, and enterprise trade-offs rather than optimizing only for your own lane.</li> <li>Surface strategic trade-offs early, frame recommendations clearly, and help teams make timely decisions in ambiguous or fast-moving situations — knowing when to slow down for strategic clarity and when to push forward with the best available information.</li> </ul> <p><em>Brand Stewardship and Strategic Support</em></p> <ul> <li>Partner with the Brand Director to steward the onX brand across integrated campaigns, ensuring strong and consistent application of the onX brand guidelines across messaging, creative, and customer touchpoints.</li> <li>Contribute to the annual brand content calendar in close collaboration with the Brand Director and vertical marketing leaders.</li> <li>Ensure Access and Stewardship narratives are integrated into parent-brand storytelling in ways that strengthen brand trust, credibility, and relevance while staying aligned to program intent.</li> <li>Identify the enterprise-relevant brand and business problems integrated campaigns can help solve, and translate approved direction into focused campaign priorities and cross-portfolio trade-offs.</li> </ul> <p><em>Measurement, Optimization, and Business Impact</em></p> <ul> <li>Own campaign-level measurement strategy in partnership with Data Analytics, Channel, and Marketing Measurement partners, ensuring major brand campaigns have clear KPIs, reporting cadences, and learning plans.</li> <li>Use data, customer insight, and performance signals to refine creative direction, channel mix, sequencing, and investment recommendations across campaigns.</li> <li>Ensure campaign planning and evaluation clarify business relevance, not just marketing activity, including awareness growth, engagement quality, and demand capture support.</li> <li>Turn campaign results, customer insight, and market context into clear readouts and executive-ready recommendations that improve in-flight optimization, future investment decisions, and prioritization.</li> </ul> <p><em>Budget and Partner Leadership</em></p> <ul> <li>Manage integrated campaign budgets across channels and initiatives, and lead agency and external partner relationships tied to integrated campaign development and execution.</li> <li>Track budget decisions against campaign priorities, expected impact, and execution feasibility.</li> <li>Make strategic investment recommendations across the integrated campaign portfolio, helping clarify where the function should place bets, scale efforts, adjust plans, or deprioritize work.</li> </ul> <p><em>People Leadership and Capability Building</em></p> <ul> <li>Directly manage and develop one Brand Manager, providing clear direction, coaching, feedback, and accountability.</li> <li>Delegate effectively while maintaining ownership of portfolio-level strategy, prioritization, integration, and results.</li> <li>Set clear expectations for quality, pace, ownership, and decision-making, and act as a multiplier across the Brand and Marketing organization by mentoring others and raising the bar on integrated campaign thinking — leading with maturity, accountability, and low ego to build trust across peers, direct reports, and senior stakeholders.</li> </ul> <h3>WHAT YOU’LL BRING</h3> <ul> <li>Eight (8) or more years of experience in brand marketing, integrated marketing, or related disciplines.</li> <li>Proven success developing and leading complex, cross-functional brand campaigns from strategy through execution and optimization, spanning multiple products, audiences, or vertical categories in a matrixed business.</li> <li>Experience building or scaling processes across multiple teams, business units, or go-to-market functions.</li> <li>Strong campaign leadership, orchestration, and stakeholder management skills, including the ability to influence cross-functional stakeholders with and without direct authority.</li> <li>Strong written and verbal communication skills, with the ability to tailor messages to different audiences and levels.</li> <li>Experience using data, customer insight, and performance signals to inform decisions and improve campaign outcomes.</li> <li>Demonstrated experience managing multiple priorities and navigating frequent context switching in a fast-paced environment.</li> <li>Experience leading or developing direct reports.</li> <li>Demonstrated ability to create structure in ambiguity, manage dependencies, unblock decisions, and deliver complex work through matrixed teams.</li> <li>Track record of making high-judgment decisions with imperfect information and influencing