Offline Media Marketing Manager

Job description

<div class="content-intro"><p>&nbsp;</p> <div> <p><span style="color: rgb(124, 146, 248);"><span data-olk-copy-source="MailCompose">Attention: Kapitus is aware that individuals posing as recruiters&nbsp;</span>may be&nbsp;communicating with job seekers about supposed&nbsp;positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.</span></p> </div> <div> <p><span style="color: rgb(124, 146, 248);">Kapitus will <strong><u>never</u></strong> ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at <a href="https://www.kapitus.com/careers">www.kapitus.com/careers</a> <strong>&nbsp;&nbsp;</strong>All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.</span></p> </div> <div> <p><span style="color: rgb(124, 146, 248);">Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’&nbsp;recruiting process in general should email <strong><u><a id="OWA4573487d-6c94-b52e-0613-1b1034189b61" class="x_OWAAutoLink" style="color: rgb(124, 146, 248);" href="mailto:recruiting@kapitus.com" data-linkindex="2">recruiting@kapitus.com</a></u></strong><strong><u>&nbsp;</u></strong></span></p> </div> <p>&nbsp;</p></div><p>&nbsp;</p> <p>The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems.</p> <p>This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.</p> <p>&nbsp;</p> <p>What you will do:</p> <p>· Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.</p> <p>· Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.</p> <p>· Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.</p> <p>· Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.</p> <p>· Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.</p> <p>· Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.</p> <p>· Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.</p> <p>&nbsp;</p> <p>What we’re looking for:</p> <p>· Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.</p> <p>· 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.</p> <p>· Proven track record of driving measurable customer acquisition and brand lift through offline media channels.</p> <p>· Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.</p> <p>· Experience with CRM platforms (e.g., Salesforce) and Google Analytics.</p> <p>· Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.</p> <p>· Experience marketing services to small business owners is a plus.</p> <p>· Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.</p> <p>· Highly analytical with the ability to translate complex data into clear, actionable business recommendations.</p> <p>· Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.</p> <p>· Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.</p> <p>· Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.</p> <p>· Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.</p> <p>· Ability to collaborate and build relationships effectively across the organization.</p> <p>· Self-starter with intellectual curiosity and a problem-solving mindset.</p> <p>· Ability to leverage AI tools or agents to support research, analysis, or reporting workflows.</p> <p>· A strong sense of accountability and ownership of results.</p> <p>· Creative thinker who can identify innovative ways to reach target audiences through non-digital channels.</p> <p>&nbsp;</p> <p>Kapitus Total Rewards Package Includes:</p> <p>• Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience</p> <p>• Annual Incentive Compensation Eligibility – Up to 10% annually</p> <p>&nbsp;</p><div class="content-conclusion"><div> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Health Insurance:</strong> Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards,&nbsp;Real&nbsp;Appeal, and Quit For Life.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Flexible Spending Account: </strong>Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Lifestyle Spending Account: </strong>Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>100% Company Paid Insurances:</strong> Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Voluntary Insurance:</strong> Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Paid Maternity and Parental Leave:</strong> Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Commuter Benefits: </strong>We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>LifeBalance Program: </strong>Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:&nbsp;</span> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Pet and car insurance discounts.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span s